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URC 2021:
GRAPHIC PACKAGE

Ignite’s graphic design principles for this next generation of rugby competition had two design directives to meet; contemporize the offering and evoke the fast pace of the game.

Dynamic and accelerated motion graphics were integrated with a ‘street’ style design aesthetic creating a ground-breaking package that set the bar internationally.

The unique design aesthetic housed real time graphics and combined live data feeds of match play information to enhance every rugby fans’ viewing experience.

A graphic system where the URC logo initiates everything.

It was amazing to finally see all of your hard work on screen and the graphics all looked brilliant. Very vibrant, fresh, slick and new. It all looked great but in particular those extra details like the try and score animation really add so much to bringing the pictures to life.

Chris BlakeBroadcast Product Manager

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