SKY SPORT
NEW ZEALAND:
BRAND REFRESH
2022

As ongoing brand custodians and out of house graphic design team for SKY Sport New Zealand, our collaborative approach serves SKY Sport’s content, motion graphics livery, live match graphics delivery, logo work, studio design and branding for application across all platforms.

Silver Promax ANZ Award Winner for Best Title Sequence.

Our aim is to continually revolutionise the SKY Sport brand with contemporary design principles. With an abstract  ‘textures of sport’ approach, we modernised the on air ident system whilst featuring as many sports as possible to communicate that SKY Sport is New Zealand’s definitive ‘home of sport’.

Inventive sound design gave an immersive quality to the idents and added a contemporary sonic logo that is hard to ignore and a departure from a traditional rock guitar approach.

For consistency and impact, our match graphics adopted bolder layouts with fresh typography, utilising bespoke, colour coded ‘Sky Sport Patterns’ inspired by the motion of each specific sport on offer.

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