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RUGBY WORLD CUP
NEW ZEALAND:
2021

We delivered the entire world feed match graphics package and title sequence for this record-breaking tournament of 2021 (played in 2022). The location for the Women’s Rugby World Cup was in stadiums across Aotearoa; the home of many indigenous Polynesian New Zealanders.

The patterned textures are each representative of the land, nature and sea and the ongoing harmony and disruption between these elements. Our narrative was an abstraction of a kaikaranga (female Māori caller) greeting the Rugby community with the hongi (traditional Māori greeting) and symbolically inviting the world’s best to play across the land.

With the striking Rugby World Cup theme tune, fortified by Māori composition; the epic visuals delivered to a truly authentic sports and ratings-smashing global sports broadcast.

Match Graphics adopted contemporary layouts and new type setting, utilising the title sequences’ look and feel across all elements.

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