Creating a design palette that both respected the Australian broadcaster’s look and feel whilst incorporating the all-new A-League brand package was a challenge which we were happy to tackle.
Working to a tight deadline, Ignite designed and delivered the full match graphics system for the newly acquired Live A-League Content and International games whilst staying true to Channel 10’s design mnemonic of “The River and Orbit” and the content.
Our aesthetic was a social media influenced and magazine-style look that appealed to the youthful A-League audience. This paved the way for a disruptive and contemporary title sequence broadcasting on one of Australia’s biggest terrestrial networks.
A new graphic package and second title sequence were created for Channel 10’s international football games. This was also designed as an extension of the Channel Ten masterbrand.